APAC CIOOutlook

Advertise

with us

  • Technologies
      • Artificial Intelligence
      • Big Data
      • Blockchain
      • Cloud
      • Digital Transformation
      • Internet of Things
      • Low Code No Code
      • MarTech
      • Mobile Application
      • Security
      • Software Testing
      • Wireless
  • Industries
      • E-Commerce
      • Education
      • Logistics
      • Retail
      • Supply Chain
      • Travel and Hospitality
  • Platforms
      • Microsoft
      • Salesforce
      • SAP
  • Solutions
      • Business Intelligence
      • Cognitive
      • Contact Center
      • CRM
      • Cyber Security
      • Data Center
      • Gamification
      • Procurement
      • Smart City
      • Workflow
  • Home
  • CXO Insights
  • CIO Views
  • Vendors
  • News
  • Conferences
  • Whitepapers
  • Newsletter
  • Awards
Apac
  • Artificial Intelligence

    Big Data

    Blockchain

    Cloud

    Digital Transformation

    Internet of Things

    Low Code No Code

    MarTech

    Mobile Application

    Security

    Software Testing

    Wireless

  • E-Commerce

    Education

    Logistics

    Retail

    Supply Chain

    Travel and Hospitality

  • Microsoft

    Salesforce

    SAP

  • Business Intelligence

    Cognitive

    Contact Center

    CRM

    Cyber Security

    Data Center

    Gamification

    Procurement

    Smart City

    Workflow

Menu
    • Automotive
    • Cyber Security
    • Hotel Management
    • Workflow
    • E-Commerce
    • Business Intelligence
    • MORE
    #

    Apac CIOOutlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIOOutlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    • Home
    Editor's Pick (1 - 4 of 8)
    left
    Augmented Reality and Virtual Reality

    Shekhar Chhajer, CIO South East Asia, India and CoC Sales Overseas, Mercedes Benz

    The Future of Automotives: Driven By People, Powered By Digital

    Raman Mehta, CIO, Visteon Corporation

    Balancing Information and Technology

    Dhruwa Rai,

    Using IT as a Competitive Advantage

    Klas Bendrik, CIO, Volvo Cars

    Systemize the Entire Solution Cycle

    Dennis Hodges, CIO, Inteva Products

    Innovation Driven by People with Excellent Ideas

    Mattias Ulbrich, CIO, Audi AG

    Technology Interwoven with the Fabric of Cars

    James Seevers, CIO & GM, Toyoda Gosei

    Coupling Predictive Demand Planning with CRM for Improved Visibility

    Aaron Weiss, VP and CIO, Axalta

    right

    Unlocking the Value of Connected Cars

    Elliot Garbus, VP-IoT Solutions Group & GM-Automotive Solutions Division, Intel

    Tweet
    content-image

    Elliot Garbus, VP-IoT Solutions Group & GM-Automotive Solutions Division, Intel

    Our world is growing more and more digital, and consumers want to be connected all the time. Increasingly, they expect the digital experiences in their car to  align with the ones they enjoy outside the car. This is quickly turning the car from a mechanical device into a mobile device, with estimates that there will be 152  million connected cars on the roads by 2020, generating 11 petabytes of data annually. Accelerating this shift are technological forces ranging from the growth in  portable devices to the Internet of Things (IoT). These developments have helped make the car an integral part of today’s interdependent web of information flow.  The car is now able to both receive data and feed it to the cloud, the traffic infrastructure and other vehicles. Our ability to make the most of the intelligent  connected car is directly linked to our ability to turn this data into insight.

    "Almost 50 percent of Americans aspire to live in a driverless city, with more than one-third believing it will happen this decade"

    The IT Opportunity

    The car already generates a great deal of data. This only promises to grow as new capabilities and resources are added, making the car one of today’s most  data-rich opportunities. IT managers can now consider how they pull pertinent data off of the car. Drivers, meanwhile, should be able to adjust privacy settings,  dialing them up or down depending on preferences. Drivers want to choose how much data is shared based on the perceived value of sharing. This includes  diagnostic data that enables car manufacturers to understand how their vehicle is being used, and what is happening inside it. This same intelligence is also  allowing marketing, engineering, and IT organizations to work together to improve the car ownership experience. By calling on CRM data as well as a growing understanding of driver’s behavior and preferences, car companies can better anticipate needs, delivering the right experience at the right time. This could  mean alerting the driver about an impending vehicle malfunction, and then proactively helping to solve it.
    By analyzing the data, automakers can capture operational details, observe trends, and understand issues, perhaps even addressing them before they happen. The rewards include cost avoidance and the  development of better cars based on more detailed knowledge.

    The Call for Big Data Analytics

    Potentially powerful new services such as crash and weather analysis will only be possible if the appropriate data is analyzed. That analysis must be  conducted where and when it is needed. Multi-tiered analytics delivers that intelligence, addressing data from the vehicle’s sensors to the cloud, determining in  real-time what you need to know now.For drivers, this means their car must analyze data locally and consult with the cloud. Automakers will need to address the entire data cycle, including car to cloud and back, car to transportation infrastructure and back, and eventually car to car. The data value must be  extracted at every step—from sensor controllers to gateways, cloud to client, and car to infrastructure. The results of the analysis can then be shared with other cars and the transportation infrastructure, or used by the driver to respond to issues before they occur. Automakers would also gain insight into their  vehicle fleet and be able to provide notifications to car owners. For example, your car could identify trends and ask the automaker whether similar trends have led to expensive repairs or safety risks. Your service appointment could also be scheduled and parts pre-ordered to minimize disruption and avoid expensive  courtesy cars. To support advances like autonomous driving and advanced driver assistance systems (ADAS), vehicles require significant compute  horsepower, as well as an effective, high-speed connection to a secure, rigorous datacenter backbone for crowd-based analytics in the cloud.  self-driving/autonomous cars will have to use analysis to perform certain actions automatically.

    Ensuring Security and Privacy

    As connections grow among vehicles and the transportation infrastructure, automakers and consumers alike require that the car and what the car is talking to  are secure. Security and safety are being interwoven with vehicles as malicious threats can lead to an actual technical failure. The ability of automakers to  respond will help determine how quickly industry advancements (e.g., media and graphics, interactivity, storage) can be rolled out. It is also critical that the  growing volumes of data transmitted to, from, and within the vehicle are safe. Vehicles will need to rely on data and the source of that data to make quick,  accurate decisions. Only by adopting a multi-tiered analytic model can the vehicle perform the analytics locally, making full use of the car’s data. This helps  ensure that before uploading to the cloud, the results are properly anonymized to protect user privacy. And as cars risk being stolen, the connected car will  require car-specific anti-theft features to ensure its systems and data are protected and recoverable.

    The Future of Driving

    Almost 50 percent of Americans aspire to live in a driverless city, with more than one-third believing it will happen this decade. As the idea of the autonomous  car gains momentum, automakers must rethink the vehicle again, treating it as a platform with multiple systems that can communicate, collaborate, and deliver  the intelligence to know when and where action is needed. Intel is partnering with the automotive industry to channel its technology and expertise on  innovations that enable new in-vehicle experiences today, and down the road.

    tag

    Connected Car

    Big Data

    IoT

    Sensor

    Weekly Brief

    loading
    Top 10 Automotive Technology Companies - 2019
    ON THE DECK

    Automotive 2019

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    Read Also

    Advancing the Chemical Industry through Digital Transformation

    Advancing the Chemical Industry through Digital Transformation

    Jan Mandrup Olesen, Global Head of Digital Business, Indorama Ventures
    Cultivating a Sustainable Future through Collaboration

    Cultivating a Sustainable Future through Collaboration

    Jiunn Shih, Chief Marketing, Innovation & Sustainability Officer, Zespri International
    Mastering Digital Marketing Strategies

    Mastering Digital Marketing Strategies

    Tasya Aulia, Director of Marketing and Communications, Meliá Hotels International
    Building a Strong Collaborative Framework for Artificial Intelligence

    Building a Strong Collaborative Framework for Artificial Intelligence

    Boon Siew Han, Regional Head of Humanoid Component Business & R&D (Apac & Greater China), Schaeffler
    From Legacy to Agility Through Digital Transformation

    From Legacy to Agility Through Digital Transformation

    Athikom Kanchanavibhu, EVP, Digital & Technology Transformation, Mitr Phol Group
    Change Management for Clinical Ancillary Teams: Aligning Practice with Policy and Progress

    Change Management for Clinical Ancillary Teams: Aligning Practice with Policy and Progress

    Ts. Dr. James Chong, Chief Executive Officer, Columbia Asia Hospital – Tebrau
    Digital Transformation: A Journey Beyond Technology

    Digital Transformation: A Journey Beyond Technology

    John Ang, Group CTO, EtonHouse International Education Group
    Building A Strong Data Foundation: The Key To Successful Ai Integration In Business

    Building A Strong Data Foundation: The Key To Successful Ai Integration In Business

    Richa Arora, Senior Director Of Data Governance, Cbre
    Loading...
    Copyright © 2025 APAC CIOOutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy and Anti Spam Policy 

    Home |  CXO Insights |   Whitepapers |   Subscribe |   Conferences |   Sitemaps |   About us |   Advertise with us |   Editorial Policy |   Feedback Policy |  

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://automotive.apacciooutlook.com/cxoinsights/unlocking-the-value-of-connected-cars-nwid-687.html