APAC CIOOutlook

Advertise

with us

  • Technologies
      • Artificial Intelligence
      • Big Data
      • Blockchain
      • Cloud
      • Digital Transformation
      • Internet of Things
      • Low Code No Code
      • MarTech
      • Mobile Application
      • Security
      • Software Testing
      • Wireless
  • Industries
      • E-Commerce
      • Education
      • Logistics
      • Retail
      • Supply Chain
      • Travel and Hospitality
  • Platforms
      • Microsoft
      • Salesforce
      • SAP
  • Solutions
      • Business Intelligence
      • Cognitive
      • Contact Center
      • CRM
      • Cyber Security
      • Data Center
      • Gamification
      • Procurement
      • Smart City
      • Workflow
  • Home
  • CXO Insights
  • CIO Views
  • Vendors
  • News
  • Conferences
  • Whitepapers
  • Newsletter
  • Awards
Apac
  • Artificial Intelligence

    Big Data

    Blockchain

    Cloud

    Digital Transformation

    Internet of Things

    Low Code No Code

    MarTech

    Mobile Application

    Security

    Software Testing

    Wireless

  • E-Commerce

    Education

    Logistics

    Retail

    Supply Chain

    Travel and Hospitality

  • Microsoft

    Salesforce

    SAP

  • Business Intelligence

    Cognitive

    Contact Center

    CRM

    Cyber Security

    Data Center

    Gamification

    Procurement

    Smart City

    Workflow

Menu
    • Automotive
    • Cyber Security
    • Hotel Management
    • Workflow
    • E-Commerce
    • Business Intelligence
    • MORE
    #

    Apac CIOOutlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIOOutlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    • Home
    Editor's Pick (1 - 4 of 8)
    left
    Augmented Reality and Virtual Reality

    Shekhar Chhajer, CIO South East Asia, India and CoC Sales Overseas, Mercedes Benz

    The Future of Automotives: Driven By People, Powered By Digital

    Raman Mehta, CIO, Visteon Corporation

    Balancing Information and Technology

    Dhruwa Rai,

    Using IT as a Competitive Advantage

    Klas Bendrik, CIO, Volvo Cars

    Systemize the Entire Solution Cycle

    Dennis Hodges, CIO, Inteva Products

    Innovation Driven by People with Excellent Ideas

    Mattias Ulbrich, CIO, Audi AG

    Technology Interwoven with the Fabric of Cars

    James Seevers, CIO & GM, Toyoda Gosei

    Coupling Predictive Demand Planning with CRM for Improved Visibility

    Aaron Weiss, VP and CIO, Axalta

    right

    The CIO Imperative: Connect and Collaborate to Drive the Future of Automotive

    John Whinham, VP & GM-Automotive, HP Enterprise Services

    Tweet
    content-image

    John Whinham, VP & GM-Automotive, HP Enterprise Services

    Today’s automotive sector is being redefined by next-gen buyer expectations, increasingly digitized product lines, and  evolved business models. In response, savvy CIOs are  leveraging technology to better connect andintegrate their products and businesses, and to collaborate across more complex and globalized value chains.

    Shifting Tastes

    It all starts with the customer. Millennials and other techsavvy buyers want bold designs and cool new features. In-car navigation and connectivity are givens, but today’s consumers also demand vehicles that are personalized to fit their particular lifestyle, and will reward brands that deliver both variety and value. And they expect not just different products, but a radically different consumer experience.

    Particularly in mature markets, younger consumers tend to buy fewer cars less frequently, and in markets everywhere buyers are more demanding and less brand loyal. So it is vital that dealers and manufacturers forge and maintain closer  elationships with their customers. For automotive executives, and especially for CIOs, that requires a whole new approach to  sales and service. It means more than shifting from brochures to streaming video. Connected selling is a 24/7 challenge. It requires looking beyond brick-and-mortar to the anywhere, anytime world of blogs, social media, and the virtual showroom.

    Savvy auto executives are harnessing more robust customer and dealer relationship management systems, to better understand consumers, to lower the cost of selling, and to accelerate their innovation-to-value cycle. They are using improved analytics to gauge sentiment and to better predict sales. By improving customer engagement through mobility and other tech-enabled service apps, they drive both after-market and future vehicle sales opportunities.

    Not surprisingly, the “I” in CIO is the link to this new, more connected consumer. Data analytics, cloud, and other  innovations–we call it the New Style of IT– leverage the past, but enable the future and will connect automakers, customers, dealers, designers, engineers and partners across the value chain.

    "Savvy auto executives are harnessing more robust customer and dealer relationship management systems, to better understand consumers and to accelerate their innovation-tovalue cycle"

    Driving the Digital Future

    Product lines are evolving as the industry moves beyond first-generation connected vehicles. In-car navigation and infotainment systems have been standard features for years, and today ubiquitous smartphones, rich media apps, and  high-bandwidth cellular data are transforming both the driving experience and the car making business.
    Top automakers are responding to next-gen buyer expectations with design options and connected services to fit the new digital drive-style. Call it the Connected Vehicle V2.x–a true merging of automotive and information technologies–where the car will connect consumers to friends and family, to the workplace, to automakers and services-to the world. Data will be the language of the V2.x  world. So OEMs must adopt the vocabulary of telemetry and telematics, of web portals, mobility, machine-to-machine (M2M), and content management. A more holistic view is emerging in which the Connected Vehicle supports driving safety and traffic management, travel efficiency, natural resource conservation, and even semi- and autonomous driving. Connected Vehicle 2.x will challenge automotive CIOs to create a more integrated vehicle design process –one that incorporates both the enterprise technology infrastructure and the systems driving a digital consumer lifestyle and the world of connected everything.

    OEM of Tomorrow

    The industry is also rethinking how cars are designed and built.

    As the world of connected car and social media continues to evolve, so must the product lifecycle management (PLM) environment evolve as well. The integration of telematics data, how people are really using vehicle information and customer sentiment as realized through social media–all will enable a new generation of automobiles designed and engineered not only with the customer in mind, but in fact with the customer.

    The traditional singular-engineering model is giving  way to a more collaborative, multi-tiered design and development ecosystem. With up to 70 percent of product development now taking place in partner organizations, OEMs are increasingly taking on the role of master integrator. Driven by consumer expectations–and the competitive need to get popular new features to market more quickly–automakers must streamline and shorten the product introduction cycle.

    More advanced PLM systems allow OEMs to manage complex collaboration–from portfolio and financial planning to engineering, manufacturing, quality controls, sales, distribution, and post-sale support–across partners and functions.

    Forward-looking OEMs are deploying more advanced manufacturing execution systems (MES), ERP automation such as SAP, factory  as-a-service platforms, and globalized supply chains for parts, materials, design and production support.

    This more sophisticated approach to data and analytics can help manage complexity and improve organizational responsiveness. Connective technologies allow companies to synchronize design and production across plants and partnerships.

    Creating an integrated, future-oriented design and production environment presents real challenges. It may require expertise in data and analytics, cloud computing, mobile, and security technologies–capabilities many automakers must hone or access.

    While a more open, collaborative design and engineering ecology is needed, CIOs must also ensure the security of the critical Intellectual Property that is the foundation of their competitive advantage. Collaboration is clearly the model of the future, and the benefits can be dramatic. Next-gen OEMs can substantially reduce end-to-end engineering and manufacturing  costs. The life cyclebased approach reduces vendor on-boarding and project set-up times. Instantaneous supplier communications drives innovation and improves product quality–gains that translate directly into consumer satisfaction and bottom-line value.

    CIOs must Lead

    Collaborative and integrated, the connected automotive industry faces a decade or more of dramatic change. This new connectivity is already being realized in how consumers think about, purchase, and use vehicles, and in the very nature of the vehicles themselves. It is driving major shifts in how vehicles are designed and built, sold, serviced, and driven.

    CIOs can and must Drive this Evolution

    Automotive companies that embrace this dynamic, and that leverage the power of connective technologies, will gain real business value. That value will be measured in the intimacy and durability of customer relationships, in lower costs, and in new sales and revenue opportunities.

    tag

    Financial

    Cloud Computing

    Content Management

    Connected Car

    Weekly Brief

    loading
    Top 10 Automotive Technology Companies - 2019
    ON THE DECK

    Automotive 2019

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    Read Also

    Advancing the Chemical Industry through Digital Transformation

    Advancing the Chemical Industry through Digital Transformation

    Jan Mandrup Olesen, Global Head of Digital Business, Indorama Ventures
    Cultivating a Sustainable Future through Collaboration

    Cultivating a Sustainable Future through Collaboration

    Jiunn Shih, Chief Marketing, Innovation & Sustainability Officer, Zespri International
    Mastering Digital Marketing Strategies

    Mastering Digital Marketing Strategies

    Tasya Aulia, Director of Marketing and Communications, Meliá Hotels International
    Building a Strong Collaborative Framework for Artificial Intelligence

    Building a Strong Collaborative Framework for Artificial Intelligence

    Boon Siew Han, Regional Head of Humanoid Component Business & R&D (Apac & Greater China), Schaeffler
    From Legacy to Agility Through Digital Transformation

    From Legacy to Agility Through Digital Transformation

    Athikom Kanchanavibhu, EVP, Digital & Technology Transformation, Mitr Phol Group
    Change Management for Clinical Ancillary Teams: Aligning Practice with Policy and Progress

    Change Management for Clinical Ancillary Teams: Aligning Practice with Policy and Progress

    Ts. Dr. James Chong, Chief Executive Officer, Columbia Asia Hospital – Tebrau
    Digital Transformation: A Journey Beyond Technology

    Digital Transformation: A Journey Beyond Technology

    John Ang, Group CTO, EtonHouse International Education Group
    Building A Strong Data Foundation: The Key To Successful Ai Integration In Business

    Building A Strong Data Foundation: The Key To Successful Ai Integration In Business

    Richa Arora, Senior Director Of Data Governance, Cbre
    Loading...
    Copyright © 2025 APAC CIOOutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy and Anti Spam Policy 

    Home |  CXO Insights |   Whitepapers |   Subscribe |   Conferences |   Sitemaps |   About us |   Advertise with us |   Editorial Policy |   Feedback Policy |  

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://automotive.apacciooutlook.com/cxoinsights/the-cio-imperative-connect-and-collaborate-to-drive-the-future-of-automotive-nwid-689.html