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By James Seevers, CIO & GM, Toyoda Gosei
Cars! To many people, the word conjures memories of freedom, raw power, and the first purchase we were able to afford as we started off on our own life, separate from our parents. Technology was not something we were concerned with. Fast forward to the present -technology has become interwoven with the very fabric of cars. No longer is the consumer satisfied with the mere notion of travelling somewhere; now each person behind the wheel of a car desires to have any and all amenities with them as they cruise throughout the day. This need for the luxuries, comfort and hi-tech environments has created a need for cars and technology to be so interwoven one can no longer be seen as separate from the other.