ATCS Inc has been recognized by APAC CIOOutlook Magazine as the recipient of “Top Automotive Solution Companies,” based on our proprietary methodology, reflecting its position in the industry. This profile has been developed by the APAC CIOOutlook research and editorial team based on insights from an interview with Jason R. Castellani.

ATCS Inc
Delivering Successful Business Consulting Solutions

Jason R. Castellani, Partner, USA

ATCS (Advanced Technology Consulting Service, Inc.) has over 18 years of experience working with the automotive industry to continuously improve end-to-end business processes. All decisions should be steered by data, but to best develop data-driven decision-making tools, ATCS brings automotive business expertise and industry best practices to the forefront when conceptualizing solutions. The automotive industry is going through an era of evolution with OEMs focusing on moving away from the conventional business models to new methods of monetization through ecommerce, a mobility and sharing economy, and connected car services. With a key focus on digitization, data sciences, connected cars, and new mobility services, ATCS guides automotive organizations towards data-driven decision-making capabilities.

In the Age of Digitalization and Social Media

With digitization playing a major role in the transformation of auto OEM today, ATCS is focused on improving retailer and customer experience through advanced UX and UI capabilities. ATCS has always been an early adopter of niche technologies and offers its clients cutting-edge technology techniques, such as microservices architectures, machine learning, and rapid prototyping. “The transformation of the auto industry from an automobile manufacturer to providing complete mobility solutions provider is hinged around end to end digital transformation of its business processes. Increasingly, the ability to leverage large amounts of data and make intelligent decisions at run time is key to effective Digitalization,” says Vishwaraaj Shetty, Managing Director of ATCS China.

ATCS provides social media services which enable businesses to manage their online presence and reputation efficiently and effectively. As a Salesforce Marketing Cloud Partner ATCS has implemented Social Media Management Systems for both small and large-scale enterprises. Furthermore, the company has set up Social Media Command Centers that enable organizations to engage with customers across multiple social media channels in a single room on a single platform. Such installations have even proven successful in China where social media policies and channels vary from the rest of the world.

The transformation of the auto industry from an automobile manufacturer to providing complete mobility solutions provider is hinged around end-to-end digital transformation of its business processes. Increasingly the ability to leverage large amounts of data and make intelligent decisions at run time is key to effective digitalization

Other focuses in China include Wechat based solutions that help organizations succeed in branding, marketing and rolling out new business models.

Big Data and Connected Car Services

Big data and intelligent analysis strategies have opened opportunities for organizations to make smart and efficient data-driven decisions and monetize data in ways that could not be previously accomplished. However, enterprises often fail to understand how to leverage the vast amount of data captured to support business goals. This is most evident in the automotive industry where telematics data has the potential to create tremendous value or opportunity, but due to its complexity, frequency and size, poses many challenges for OEMs. ATCS works with these organizations to define, prototype and validate use cases that utilize telematics data. From an analytics perspective, ATCS has been working on a range of data science engagements from utilizing machine learning to create intelligent parameters and decision rules to developing algorithms that monitor customer usage behaviour to draw predictions on service or subscription renewals, location-based marketing, lead generation, and insurance reserves.

Expansion into the Chinese Market

China is the largest automotive market in the world and ATCS approaches China as a key market where traditional concepts don’t apply. It’s a niche environment where service providers must be present to best understand the challenges and propose applicable solution concepts. ATCS has been working with OEM’s to introduce new mobility services such as Ride Hailing, digitization of retailers, introducing new EV technology and an overall data-driven strategy. ATCS has actively participated in government led initiatives in China to help with the Ind 4.0, digitization of factories and IT big data corridors between Indian IT and Chinese companies in Guiyang and Dalian.

Recipient of Gallup Great Workplace Award

ATCS strongly believes in empowering its employees with decision-making capabilities both within the organization and with its clients. This supports the overall strategy of ATCS to offer innovative, rapid solutions to its clients. This core value system has resulted in ATCS receiving the 2018 Gallup Great Workplace Award where they ranked at #1 among IT service providers in India and among the 39 companies awarded globally.

ATCS has established their footprint across the Asia Pacific countries such as India, China, Australia, South Korea, Thailand, and Indonesia, and are planning to expand their company in Singapore.